PetLynx Corporation passes the 1 Million registered entities mark

CALGARY, 24 November 2010: PetLynx Corporation is pleased to announce that it has achieved a significant milestone in the emergence of its production database by registering the one millionth entity in its automated pet recovery service.

PetLynx is Canada’s only information network for storing companion animal information and manages Canada’s most recognizable pet services brand. PetLynx automated recovery services are used in more than 211 urban centers across the country and the company has received support to move forward with automating recovery and information services for the rest of Canada.
 

"I find it extremely gratifying that the companion animal industry has embraced the PetLynx concept of one secure and centralized animal record." said Larry Evans, President and CEO of PetLynx Corporation.  "We are so grateful for the assistance of our strategic allies in Canada: Procter & Gamble, Western Financial Insurance Company, Canadian Federation of Humane Societies, Canadian Veterinary Medical Association, Canadian Kennel Club, Pet Industry Joint Advisory Council of Canada, Destron Fearing, CDMV and Ontario SPCA. It is through their support and encouragement that the achievement of this benchmark has been possible. They are a testament to the power of collaboration in this industry.”

In 2011, PetLynx Corporation will launch the HomeSafe® program which is another game changing innovation for the companion animal industry.  This industry wide collaboration is expected to bring together all of the stakeholders in each community to create a new understanding of compliance for pet parents and service providers alike.  The City of Edmonton has agreed to prototype the HomeSafe® programs and to track the benefits which can accrue to the pets and people of a more compliant community.

FOR MORE INFORMATION CONTACT:
Cindy Kreutzer, PetLynx Corporation     (p) 403.219.1088        (e) cindy.kreutzer@petlynxmail.com

Animal Homing With Social Media

This creative video is using Social Media to promote the power of television advertising ... but at PetLynx Corporation we felt it does double-duty by promoting adoptions from animal shelters, too!

And, considering that the focus of the 2010 International Summit for Urban Animal Strategies was 'Homing Animals" we couldn't resist sharing this with you!

Too bad every 'Harvey' can't get this kind of promotion ...

so that all homeless companion animals could be HomeSafe!

Find out how you can help a homeless animal this year!

Check out Iams Homes4the Holidays.

2010 Summit Speaker Synopsis Part VIII

The International Summit for Urban Animal Strategies Presents:

HomeSafe™, Bringing Voluntary Compliance to our Industry

Presenter: Larry Evans, PetLynx Corporation

The companion animal industry has focused on developing a more ‘responsible pet parent’ for at least the past four years. This activity has established an awareness level that can now serve as the foundation for an acceleration phase within our industry. The pet parents we serve have already shown  they are willing to be responsible in other areas of their lives.

This presentation discusses the broader concept of ‘compliance’ and seeks to understand it in the context of the entire industry.  We will seek to illuminate the need for consensus in the definition of compliance and to examine voluntary compliance as the best/only approach for the pets and people we serve in our communities.

PetLynx Announces New HomeSafe Initiative

At the April 2010 Canadian Regional Summits for Urban Animal Strategies an exciting new initiative to make pet insurance protection available to the pet families of the 14 million+ dogs and cats in Canada was announced.

Under this new initiative, called HomeSafe™, Western Financial Insurance Company (WFIC) and PetLynx Corporation will develop health insurance benefits for the new on-line HomeSafe™ portal.

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How does it work?

HomeSafe™ will provide a range of products and prices from three of the leading pet insurance brands in Canada, all of which are underwritten by WFIC. Pet families may choose the type of medical insurance that best meets their budget and their needs from among these offerings. This coverage will  be registered in the pet's record on the HomeSafe™ national system, which is powered by PetLynx. In an emergency situation, pets registered with HomeSafe™ will have the shortest path to medical attention in Canada.

Who will benefit from the HomeSafe™ program?

Everyone! Using the on-line HomeSafe™ portal, pet families will manage their  animals' care profiles, breed information, recovery services, pet pictures and licensing information. Pet retailers, breeders, humane societies, municipalities, veterinarians and other service providers will have the ability to ensure that the pets they place or provide services to have medical benefits.

Why is a program like HomeSafe™ needed?

The Urban Animal Surveys, conducted for PetLynx Corporation by Ipsos Reid in 2008 and dmrkynetec in 2009, clearly showed that companion animal health and wellness is a top priority for pet families.

Companion animal industry intelligence tells us that:

• There are higher instances of surrender and euthanasia in communities where health care benefits aren't readily available for companion animals.
• To reduce or eliminate this situation communities and industry need to work together.

What industry sectors can be involved with HomeSafe™?

• Municipalities
• Humane societies
• Veterinarians
• Breeders
• Retailers
• All other service providers.

Why Western Financial and PetLynx?

Because this program delivers a win for communities, pets, people and the companion animal industry in Canada.

"We believe that HomeSafe™ is the most comprehensive approach to improving health and wellness for companion animals in Canada," said Randy Valpy, President and CEO of Western Financial Insurance. "We have already paid out more than $110,000,000 in claims, which means Canadians can trust us. Now with PetLynx and the HomeSafe™ program we will take health and wellness to a new level."

"Health care is one of the highest priorities Canadians have," adds Larry R. Evans, President and CEO of PetLynx Corporation. "Our colleagues across Canada helped us become the largest automated recovery system in just three years. Together with Western Financial Insurance we will deliver a new level of health and wellness for pets and help Canadian communities become the best place for companion animals in the world."

ABOUT WESTERN FINANCIAL INSURANCE

Western Financial Insurance Company (WFIC), formally known as Securican General Insurance Company, is the first and only licensed insurance company in Canada to focus solely on pet health insurance. WFIC has a number of product lines. Its core brand is Petsecure pet health insurance, and they also underwrite PurinaCare^® Pet Health Insurance, PC Financial^® pet insurance, CAA pet insurance and Hbc Pet Insurance.

ABOUT PETLYNX CORPORATION

PetLynx automates the Companion Animal Industry in Canada.  Hundreds of times a day, the PetLynx Automated National Recovery System recovers lost pets. PetLynx is the only Internet system in the world that can recover animals using a physical description, with or without any of the common forms of pet identification. It is also the only system that can recover pets not enrolled prior to becoming lost. To date, more than 158,344 pet recoveries have been facilitated through the PetLynx National Recovery System in Canada.

PetLynx....  lifetime protection for pets and peace of mind for people.

For more information contact:

Mika Sanson ~ Western Financial Insurance Company

204.942.2999 ext 7297

Mika.Sanson@westernfic.com

http://www.westernfic.com

Cindy Kreutzer~ PetLynx Corporation

403.219.1088

cindy.kreutzer@petlynxmail.com

http://www.petlynx.com/

Posted by Terri Perrin ~ Online Communications Editor

Educational Blogs to Encourage Industry Collaboration

Did you know that in addition to this blog, PetLynx hosts three other blogs? Each one focuses on a specific target audience but all provide the latest news and information on developments that affect you in the day-to-day administration of your pet-related business or association.

We encourage you to check out any (or all!) of our blogs, subscribe to those of most interest to you and submit comments. Feel free to link to our blogs on your own site to deliver relevant content to your readers.

We believe that information sharing and industry collaboration are the missing pieces of the puzzle that will ultimately result in healthier communities for pets and people.

By continuously striving to increase pet registrations and add more community service providers, PetLynx™ is fulfilling its mandate to lessen the burden on animal shelters, rescue agencies and municipal agencies across Canada, while helping pets get back home… where they can be healthy, happy and safe.

Here's what PetLynx has to offer you:

HomeSafe™

Good news from people who help lost pets get HomeSafe™!

The HomeSafe™ blog provides pet families and community partners with lost and found pet-related stories of gratitude and inspiration, as well as general information related to lost and found pets, pet safety and how to better utilize the PetLynx utility. 

http://petlynxhomesafe.blogspot.com/

EZBits™

Tips and tools for creating a healthy community for pets and people

The EZBits™ blog is targeted to PetLynx™ Authorized Service Centers (ASCs), brand associates and community partners. In addition to providing tips and tools on how to better utilize the ShelterLynx™ and AnimalTRACS™ utilities, we also post information of general interest to the animal industry. We know you are all busy people, so we post stories with educational value for you to use in planning and program development or to share with your colleagues. http://petlynxezbits.blogspot.com/

Summit for Urban Animal Strategies™

Building healthy communities for pets and people and recognizing those who achieve success

The Summit™ blog is a forum for executive thought leaders to advance the state of the art in Urban Animal Strategies. In addition to providing news and information about upcoming National and Regional Summits, this blog provides insight into the North American Urban Animal Survey and other management-level information.

http://animalsummits.blogspot.com/

InfoStream™

Providing the companion animal industry with proven business services.

The InfoStream™ blog is targeted to our investors, industry partners and executive thought leaders. It provides updates on developments within PetLynx™ Corporation, including performance statistics, new partnerships, and other community collaboration milestones. http://petlynxinfostream.blogspot.com/

Posted by Terri Perrin, Online Communications Editor