Benefits of Blogging

Want to increase adoptions? Improve licensing compliance? Promote an important fundraiser?

Adding a blog to your website can be a huge help!

Here are three tips from the friendly folks at BlogPaws -- a new website for Pet Bloggers!

ONE - Remember that social media is just that: social. Imagine your blog as your storefront or living room but it is "located" on the Internet. If I'm traveling, how do I find your storefront or your house? I might use a map... OR I might ask a friend. Friends can give me landmarks - and guide me to the right street, right house, etc.

When you visit other blogs and leave comments, you make friends. Now, you're being social and approachable. If you leave a comment on my blog, now I can find you on the net, and by virtue of your visit, I'm going to visit you back. I may even blog or twitter about you. It's what friendly people do.

TWO - remember this: YOU ARE WHATEVER GOOGLE SAYS YOU ARE! If you're a coach but you never talk about coaching, you never mention the practice of coaching, and instead, chatter on about flowers, gardening, and how much you love the outdoors - because you don't want anyone to get turned off by all your "coaching talk"... guess what? Google will decide you're a gardener and that's what the rest of the world will believe.

Choose powerful keywords and use them often. Show Google that you're the place to send people who are looking for...whatever it is you do

THREE -  make a habit of promoting others. Create Top10 Lists of Experts. People want good advice and content. Review your blog content, create a focus on topics that will promote you and your blog without making you sound like a used-car salesman. Discuss current events and offer an opinion. Have a twitter party to raise money for your local no-kill shelter. Invite guest bloggers to your blog.

P.S. bonus hint: link, link, link, link, link

Posted by Terri Perrin, Online Communications Editor

Educational Blogs to Encourage Industry Collaboration

Did you know that in addition to this blog, PetLynx hosts three other blogs? Each one focuses on a specific target audience but all provide the latest news and information on developments that affect you in the day-to-day administration of your pet-related business or association.

We encourage you to check out any (or all!) of our blogs, subscribe to those of most interest to you and submit comments. Feel free to link to our blogs on your own site to deliver relevant content to your readers.

We believe that information sharing and industry collaboration are the missing pieces of the puzzle that will ultimately result in healthier communities for pets and people.

By continuously striving to increase pet registrations and add more community service providers, PetLynx™ is fulfilling its mandate to lessen the burden on animal shelters, rescue agencies and municipal agencies across Canada, while helping pets get back home… where they can be healthy, happy and safe.

Here's what PetLynx has to offer you:

HomeSafe™

Good news from people who help lost pets get HomeSafe™!

The HomeSafe™ blog provides pet families and community partners with lost and found pet-related stories of gratitude and inspiration, as well as general information related to lost and found pets, pet safety and how to better utilize the PetLynx utility. 

http://petlynxhomesafe.blogspot.com/

EZBits™

Tips and tools for creating a healthy community for pets and people

The EZBits™ blog is targeted to PetLynx™ Authorized Service Centers (ASCs), brand associates and community partners. In addition to providing tips and tools on how to better utilize the ShelterLynx™ and AnimalTRACS™ utilities, we also post information of general interest to the animal industry. We know you are all busy people, so we post stories with educational value for you to use in planning and program development or to share with your colleagues. http://petlynxezbits.blogspot.com/

Summit for Urban Animal Strategies™

Building healthy communities for pets and people and recognizing those who achieve success

The Summit™ blog is a forum for executive thought leaders to advance the state of the art in Urban Animal Strategies. In addition to providing news and information about upcoming National and Regional Summits, this blog provides insight into the North American Urban Animal Survey and other management-level information.

http://animalsummits.blogspot.com/

InfoStream™

Providing the companion animal industry with proven business services.

The InfoStream™ blog is targeted to our investors, industry partners and executive thought leaders. It provides updates on developments within PetLynx™ Corporation, including performance statistics, new partnerships, and other community collaboration milestones. http://petlynxinfostream.blogspot.com/

Posted by Terri Perrin, Online Communications Editor