CBC Television's 'Cat Crazed' documentary premiers January 6, 2011

Cats were the main focus of discussions at the 2009 International Summit for Urban Animal Strategies (ISUAS). Amongst the group of industry thought leaders from across North America gathered there was a camera crew from Vancouver-based Bountiful Films. Maureen Palmer, Director, was in the early stages of research that would take her and her crew across North America and beyond to capture on film and celebrate our nation's love affair with cats and encourage a new relationship with North America's most popular pet: one where all cats are loved and none are abandoned.

According to CBC TV's promotional literature, the new documentary, Cat Crazed, marries documentary storytelling with Oscar-nominated animator Cordell Barker's comedic genius to delivery an irreverent take on the world's cat overpopulation crisis.

"We had the privilege of reviewing this film prior to its release and feel that it will be very valuable in terms of bringing various cat conversations together in 2011," says Larry Evans, President, PetLynx Corporation. "We are thrilled that this cat documentary premiers this week ... at the same time the industry launches the nation-wide Care for Cats public education campaign. The 2011 Year of the Cat is an initiative that was created as a direct result of  industry conversations that began at the 2009 Summit."

We invite you to watch this film and become involved in the conversations to improve the lives of our feline friends.

CAT CRAZED 2011 AIR DATES:

Check your local listing for air times

CBC Doc Zone, Thursday, January 6

CBC New Net, Friday,January 7

Repeat, Sunday, January 9

Watch a You-Tube Cat Crazed Video Trailer.

Posted by Terri Perrin, PetLynx Online Communications Editor

Summit Story in PIJAC Canada's Newsletter

"Did you ever wonder how, when and why the Summits for Urban Animal Strategies got started? Now you can read all about it in the December 2010 issue of the Pet Industry Joint Advisory Council Canada's (PIJAC) e-newsletter, 'The Voice'.

Learn how Larry Evans and the PetLynx Corporation's team's vision of opening the lines of communication amongst all sectors of the companion animal industry is making a difference for pets and people in communities across Canada and gain insight into how pet retailers feel about the important role they play in the companion animal industry.

Posted by Terri Perrin, Online Communications Editor

2010 Summit Speaker Synopsis Part VIII

The International Summit for Urban Animal Strategies Presents:

HomeSafe™, Bringing Voluntary Compliance to our Industry

Presenter: Larry Evans, PetLynx Corporation

The companion animal industry has focused on developing a more ‘responsible pet parent’ for at least the past four years. This activity has established an awareness level that can now serve as the foundation for an acceleration phase within our industry. The pet parents we serve have already shown  they are willing to be responsible in other areas of their lives.

This presentation discusses the broader concept of ‘compliance’ and seeks to understand it in the context of the entire industry.  We will seek to illuminate the need for consensus in the definition of compliance and to examine voluntary compliance as the best/only approach for the pets and people we serve in our communities.