Summit Blog On the Move

Summit for Urban Animal Strategies blog moves to a new location.  All news and featured blogs for the summit series will be moved over to the PetLynx InfoStream.

We look forward to your readership and comments!

Judi Cannon
Program Manager
judi.cannon@petlynxmail.com

Talented Dogs Help this Video go Viral!

Social media was one of the topics of discussion at the 2010 International Summit for Urban Animal Strategies. The keynote speaker for Saturday morning was Mike Dover, co-author of the book Wikibrands: Re-inventing your Company is a Customer Driven Marketplace and Managing Partner at Social Struct Advisory Group. Dover showed some superb examples of how social media has been used to promote a product or service and even settle disputes with service providers. (Much to the dismay of the companies portrayed in those videos!)

Perhaps the undisputed master of viral Web success is the band OK Go. The indie band is huge on the Internet. Their breakout viral video showed band members deftly swinging between running treadmills. Their latest video features a choreographed dance with dogs and is absolutely remarkable!! With more than 6.5 million views to date it is a 'viral video' you need to catch!

The reason for their online success? According to Ok Go's lead singer Damian Kulash, it's simple. "Mostly because we're awesome," he said with a laugh.

I think the amazing dogs  -- all of them shelter rescues -- are also a contributing factor! 
WATCH THE VIDEO NOW

Posted by Terri Perrin ~ Online Communications Editor

Animal Homing With Social Media

This creative video is using Social Media to promote the power of television advertising ... but at PetLynx Corporation we felt it does double-duty by promoting adoptions from animal shelters, too!

And, considering that the focus of the 2010 International Summit for Urban Animal Strategies was 'Homing Animals" we couldn't resist sharing this with you!

Too bad every 'Harvey' can't get this kind of promotion ...

so that all homeless companion animals could be HomeSafe!

Find out how you can help a homeless animal this year!

Check out Iams Homes4the Holidays.

2010 Summit Speaker Synopsis Part X

The International Summit for Urban Animal Strategies Presents:

Homing Practices Amongst Canadian Canine Breeders

Presenter: Lee Steeves, Canadian Kennel Club

In this thought-provoking and fact-filled presentation Lee Steeves will provide an in-depth look at the demographics of Canadian Kennel Club dog breeders. She will examine some of the basic characteristics of dog breeders and what makes them unique. Further discussion about the CKC's Code of Ethics and Breeder Code of Practice will shed light onto this important but often misunderstood segment of the companion animal industry.


Steeves will also delve into some of the 'Why's and How's' of the CKC's Breeder Focus: what steps are being taken to ensure breed improvement; breeder and public education; and some of the challenges faced into today's environment.


Looking to the future of the CKC and dog breeders, Steeves will discuss topics such as market share, media focus, validation of breeding stock and the supply/demand chain.

2010 Summit Speaker Synopsis Part VII

The International Summit for Urban Animal Strategies Presents:
Homing Animals in the Canadian Urban Environment
Presenter: Lisa Chen, Socialstruct


Petlynx has conducted a number of empirical research studies to investigate public opinion and metrics on behalf of the industry.  This presentation discusses how we can best mine the plethora of existing data and the strategies we can use to collect real-time market intelligence on a go forward basis.  Among the areas we will discuss are the following:

Important Deadline!

DO NOT MISS YOUR CHANCE to contribute to the National Codes of Conduct for animal breeders, retailers, welfare organizations and service providers at the 5th Annual International Summit for Urban Animal Strategies (ISUAS) 13th - 16th October 2010, at Fairmont Chateau Lake Louise, Alberta.

We must have your registration/nomination by Friday, 17 September. 

Click here to register now.
 

Six reasons why you should not miss this event:

Addressing the Issue of Homing Animals Part 4

On 13 October 2010, the International Summit for Urban Animal Strategies will turn attention to strategies and codes of conduct for homing animals in urban municipalities.

Passions run deep when the industry talks about homing. Who is the real target as the companion animal industry tries to clean up homing issues?

Discussion of this topic produces questions:

•    Why are retailers and breeders so often the target?

•    Can industry work together to control demand through education and community expectations?

•    Why don’t breeders have a better relationship with retailers?

•    How do the vast number of animals being homed come into our communities every year?

•    How can the industry target sub-standard animals/breeders who access their clients via the Internet?

To read about and comment on the role of pet retailers and animal welfare organizations in relation to animal homing, scroll down to blog posts Parts 2 and 3 below.

To read about and comment on the role of breeders in relation to animal homing, read the blog post for August 20 ... click here.

Join your executive level peers and contribute to the formation of homing strategies at the 5th Annual International Summit for Urban Animal Strategies. Your opinion matters! Register now.

Provide your comments to this discussion below.

Posted by Terri Perrin, Online Communications Editor

Addressing the Issue of Homing Animals Part 3

On 13 October 2010, the International Summit for Urban Animal Strategies will turn attention to strategies and codes of conduct for homing animals in urban municipalities.

Animal welfare organizations believe that spay/neuter programs are an important part of controlling overpopulation.

Discussion about high volume spay/neuter programs has produced questions:

•    Are health care providers overcharging for spay/neuter procedures?

•    Who should pay for high volume spay/neuter programs?

•    Can spay/neuter programs support lifetime relationships with community health care  providers?

•    Can industry adopt a code of conduct that provides for all non-breeder animals to be sterilized?

•    Do high volume spay/neuter programs take clients away from veterinarians in the community?

To read about and comment on the role of pet retailers in relation to animal homing, scroll down to Part 2 below.

To read about and comment on the role of breeders in relation to animal homing, check the blog post for August 20. Click here.

For thought provoking questions that affect the companion animal industry as a whole, watch for Part 4 of this series to post on August 31.

Join your executive level peers and contribute to the formation of homing strategies at the 5th Annual International Summit for Urban Animal Strategies. Your opinion matters! Register now.

Provide your comments to this discussion below.

Posted by Terri Perrin, Online Communications Editor

Addressing the Issue of Homing Animals Part 2

On 13 October 2010, the International Summit for Urban Animal Strategies will turn attention to strategies and codes of conduct for homing animals in urban municipalities.

Retailers believe they have the right to sell companion animals at prices the market will bear. 

Discussions about retailers and their practices has produced questions:

·       Who is buying that little doggy in the window?

·       Can retailers become partners in adoption for the animal welfare sector?

·       What codes of conduct and attributes identify a responsible retailer?

·       Is adoption a better model for homing animals from retailers than sale?

·       Should retailers be allowed to sell unaltered animals?

·       Who enforces the codes of conduct for retailer compliance?

For thought-provoking questions about animal breeders and the homing issue click here.

For more dialogue on this topic, watch for Parts 3 and 4 of this series to post on August 29 and 31.

Join your executive level peers and contribute to the formation of homing strategies at the 5th Annual International Summit for Urban Animal Strategies. Your opinion matters! Register now.

Provide your comments to this discussion below.

Posted by Terri Perrin, Online Communications Editor

Celebrate the Achievements of Your Peers

The Awards Committee for the Summit for Urban Animal Strategies have received many requests to extend the award nomination deadline.  The new cut off date for submissions is 4 pm MST Wednesday September 8, 2010.
 

The Summit Awards are presented annually to individuals, organizations, and communities that have achieved the recognition of their peers for proficiency or achievement in the award area. 

It is the only awards ceremony in Canada to recognize excellence within all four sectors of the companion animal industry [Animal Control & Enforcement, Animal Welfare, Animal Services and Animal Health & Wellness].

The Summit Award criteria have been refined and new categories added - full category descriptions are available on the ISUAS website. Review them and nominate a deserving peer in your community. The procedure is simple and online.

 
Reminder:  The deadline for delegate registration is Friday, September 17th.      

Posted by Terri Perrin, Online Communications Editor