Executives in the companion animal industry concerned about the impact of the Internet and the other matters impacting their business are invited to attend an OpenSpace on this matter at the Regional Summits for Urban Animal Strategies, 13 - 19 April 2011 in Toronto, Halifax, Red Deer and Vancouver.
The proliferation of the Internet is having a remarkable effect on the companion animal industry. In 2006 and 2010 Mike Dover contributed to the understanding of the new Internet paradigms through his involvement on the "Wikinomics" and "Macro Wikinomics" team. In 2011 he launched his own book "WikiBrands" to investigate the impact of the Internet and social media on branding.
OpenSpace:
Retailers, Humane Societies, Veterinarians, Breeders, Licensing Agencies, Internet and other Service providers are invited to attend one of four Summits and to participate in a facilitated discussion of wikibrand principals. Mike Dover, author of "WikiBrands", principal of Socialstruct Advisory Group is delivering the National Urban Animal Report for 2010 and will speak to the issues of online brand development and maintenance.
Other Summit Conversations:
Patricia Cameron, Executive Director, Calgary Humane Society, will be leading a conversation that looks at the four waves of the humane movement. Joe Mauro, will be leading a conversation on voluntary compliance and best practices for breeders. Louis McCann, Chair, National Companion Animal Coalition, will be leading a conversation on the new National Codes of Conduct governing all aspects of the companion animal industry.
Registration:
The specific venues and dates, as well as registration, for this event can be found at http://www.tsuas.com/ or by contacting Judi Cannon:
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