2010 Summit Speaker Synopsis Part IX

The International Summit for Urban Animal Strategies Presents:
WikiBrands ~ Reinventing your Business in a Customer-Driven Marketplace
Presenter: Mike Dover, Socialstruct Advisory Group


Based on the upcoming book Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace this presentation discusses how companies can deploy technology to engage customers in discussions about their brands in a meaningful way.

For the longest period of time companies created products and services, pushed them out to their customers using the tools of the period. The 4Ps of marketing were sacrosanct – product, place, promotion and price. When strategies were formed, these customer functions were in the business of planning and pushing out these messages, through media intermediaries. The message was controlled; our role as consumers was to listen and buy. Now faced with a dramatic shift in how the technology-enabled collaboration changes relationships, an Internet-savvy generation will bring about huge changes in business and culture. 

2010 Summit Speaker Synopsis Part IV

The International Summit for Urban Animal Strategies

Presents an Amazing Group of Speakers
Moderated by an Amazing  Facilitator:
Karen Dawson

With a lifetime of experience that includes everything from cocktail waitress to physics teacher ... and now pursuing a PhD program researching organizational effectiveness and change-making as a relational phenomenon, Karen Dawson is well qualified to lead The Summit for Urban Animal Strategies in executive level discussions on the topic of homing animals.

Karen's role as moderator is to support Summit participants as they engage in conversations to develop strategies focused on the many challenges relating to homing animals faced by the various sectors of  the companion animal industry.