The International Summit for Urban Animal Strategies Presents:
WikiBrands ~ Reinventing your Business in a Customer-Driven Marketplace
Presenter: Mike Dover, Socialstruct Advisory Group
Based on the upcoming book Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace this presentation discusses how companies can deploy technology to engage customers in discussions about their brands in a meaningful way.
WikiBrands ~ Reinventing your Business in a Customer-Driven Marketplace
Presenter: Mike Dover, Socialstruct Advisory Group
Based on the upcoming book Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace this presentation discusses how companies can deploy technology to engage customers in discussions about their brands in a meaningful way.
For the longest period of time companies created products and services, pushed them out to their customers using the tools of the period. The 4Ps of marketing were sacrosanct – product, place, promotion and price. When strategies were formed, these customer functions were in the business of planning and pushing out these messages, through media intermediaries. The message was controlled; our role as consumers was to listen and buy. Now faced with a dramatic shift in how the technology-enabled collaboration changes relationships, an Internet-savvy generation will bring about huge changes in business and culture.
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