Social media was one of the topics of discussion at the 2010 International Summit for Urban Animal Strategies. The keynote speaker for Saturday morning was Mike Dover, co-author of the book Wikibrands: Re-inventing your Company is a Customer Driven Marketplace and Managing Partner at Social Struct Advisory Group. Dover showed some superb examples of how social media has been used to promote a product or service and even settle disputes with service providers. (Much to the dismay of the companies portrayed in those videos!)
Perhaps the undisputed master of viral Web success is the band OK Go. The indie band is huge on the Internet. Their breakout viral video showed band members deftly swinging between running treadmills. Their latest video features a choreographed dance with dogs and is absolutely remarkable!! With more than 6.5 million views to date it is a 'viral video' you need to catch!
The reason for their online success? According to Ok Go's lead singer Damian Kulash, it's simple. "Mostly because we're awesome," he said with a laugh.
I think the amazing dogs -- all of them shelter rescues -- are also a contributing factor!
WATCH THE VIDEO NOW
I think the amazing dogs -- all of them shelter rescues -- are also a contributing factor!
WATCH THE VIDEO NOW
Posted by Terri Perrin ~ Online Communications Editor
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