The 2010 Summit for Urban Animal Strategies Presents:

The 2010 Summit for Urban Animal Strategies Presents:

The 4th Annual Summit Awards Gala

Featuring Entertainer Dale Downing and

Master of Ceremonies Andrew Patton, Canadian Kennel Club

The Summit Awards are in celebration of those who have achieved the recognition of their peers for proficiency or achievement in the care of pets and people in communities across Canada. The event will be held on Friday, 15 October 2010 at the beautiful Fairmont Chateau Lake Louise, Alberta.

This year's Entertainer, Dale Downing brings us comedy, illusions and crowd pleasing magic in a performance that has made him famous in a career spanning four continents and 30 years. His inspired performances have earned standing ovations, repeat engagements, awards from his peers and a place along side the country's outstanding entertainers.

Back by popular demand our Master of Ceremonies is the engaging and ever enthusiastic Andrew C. Patton, from the Canadian Kennel Club.

Andrew sees great opportunity for the companion animal industry in "big-picture collaboration, allowing us the prospect of touching every pet in Canada and engaging and offering value to the pet families with whom they live."

Andrew aspires to be the person the dogs in his life think he is and enjoys misquoting one of Napoleon’s generals: “We can either love cats or understand them, but never both.”

For information of the Summit Awards Gala email: judi.canon@petlynxmail.com.

Posted by Terri Perrin, Online Communications Editor

2010 Summit Speaker Synopsis Part X

The International Summit for Urban Animal Strategies Presents:

Homing Practices Amongst Canadian Canine Breeders

Presenter: Lee Steeves, Canadian Kennel Club

In this thought-provoking and fact-filled presentation Lee Steeves will provide an in-depth look at the demographics of Canadian Kennel Club dog breeders. She will examine some of the basic characteristics of dog breeders and what makes them unique. Further discussion about the CKC's Code of Ethics and Breeder Code of Practice will shed light onto this important but often misunderstood segment of the companion animal industry.


Steeves will also delve into some of the 'Why's and How's' of the CKC's Breeder Focus: what steps are being taken to ensure breed improvement; breeder and public education; and some of the challenges faced into today's environment.


Looking to the future of the CKC and dog breeders, Steeves will discuss topics such as market share, media focus, validation of breeding stock and the supply/demand chain.

Summit Speaker Synopsis Part V

The International Summit for Urban Animal Strategies Presents:
2010 Canadian Breeder Survey
Presenter: Joe Mauro, Canadian Kennel Club

In March of 2010 the Canadian Kennel Club (CKC)  conducted an in-house survey of its breeder community. 2009 ended with a significant drop in dog registrations and CKC wanted to find out why.

The survey centred on breeders with registered dogs in 2008 who saw a drop in the number of dogs registered with CKC in 2009. It examined breeder attitudes and perceptions to the factors affecting their breeding programs.

PetLynx and Partners Launch HomeSafe™ Canada Initiative

The "official" launch date is March 2011 ... but we are so excited we can't wait to tell you about the new HomeSafe RDOG and RCAT initiatives! This innovative new program is a result of months of collaborative effort between:

• PetLynx Corporation 
• Canadian Kennel Club
• Dogs in Canada Magazine
• Iams and
• Petsecure

Although each of these companies represent a different sector of the companion animal industry, when it comes to our animal companions, we all share a common goal ...

Registered Entities on PetLynx System Surpass 500,000

PetLynx Corporation is pleased to report August production numbers and several new benchmarks for the PetLynx Automated National Recovery System in Canada.


• Registered entities rose to 515,069, made up of 251,634 pets and 263,435 associates
• The system handled 4,723 automated recovery episodes, bringing the system total to 171,942
• Page views were 1,276,941, setting a new benchmark
• Web hits were 3,986,293, setting a new benchmark
• The system automatically supported 11,891 sites and 31,764 log-ins

During August, the PetLynx production system began to see increased activity associated with the Canadian Kennel Club as a PetLynx Recovery Subscription was added to registered dogs. Approximately 59,000 of the 69,749 new animal registrations in August were from this program. 

During the first eight months of 2010, the PetLynx production system registered 202,159 entities which is 39.2% of the entities registered on the system in total.

Management expects the subscription and registry aspects of the business to accelerate as the HomeSafe program hits the market later this year.

Posted by Terri Perrin, Online Communications Editor