North American Urban Animal Survey Highlight
One of the purposes of the 2008 North American Urban Animal Survey (NAUAS) was to determine the size of the companion animal industry in Canada. The study indicated that there are more than 4.8 million households with cats and 4.4 million households with dogs.
The 2009 North American Urban Animal Survey (NAUAS), delved deeper into understanding how pet-owners feel about their animal companions and what factors drive their decisions to provide various levels of care – or not. It identified four distinct types – or segments – of dog owners and three types of cat owners.
The results of this research are intriguing! It revealed, for example, that “Dog Pleasers” – those who share the deepest bond with their dogs but are only “fairly responsible” dog owners – seem to favour dogs under 20-pounds. While this segment represented only 21% of the total dog-owning population, almost half of them owned little dogs…. And a significant number of these little dogs were over the age of five.
How can this information help my organization?
This type of data can assist you in planning and implementing targeted and effective humane education and responsible pet ownership messages, as well as market specific products and services to pet owners. Targeted marketing is more effective than taking a "shotgun approach." Time invested in sound research saves money in the long term!
Find out how to subscribe to the North American Urban Animal Survey.
Learn more about the National and Regional Summits For Urban Animal Strategies.
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