North American Urban Animal Survey Highlight
The 2009 North American Urban Animal Survey (NAUAS), presented at the 2009 Summit for Urban Animal Strategies, revealed that dog owners fit into four main categories:
· Engaged Dog Lovers (30%)
· Dog Pleasers (21%)
· Canine Traditionalists (22%)
· Canine Pragmatists (27%)
Why is this important to know and understand?
Recognizing that not all dog owners share the same level of affinity for their canine companions is vital for the animal welfare and animal services industries. It should influence how (and why) we market various goods and services to the general population.
While we would all like to believe that all dog owners view their pets as valued members of the family, this research validates that this is not the case. Canine Pragmatists, for example, have only a moderate emotional connection with their dogs and Canine Traditionalists are less bonded with their dogs, when compared to Dog Pleasers and Engaged Dog Owners.
In addition to providing a thorough analysis of how each of these four dog-owner segments and three cat-owner segments viewed their pets’ status in the family unit, the 2009 NAUAS also delved into various aspects of pet ownership, such as their roles and responsibilities as animal care providers, their understanding of spaying and neutering, the level of training they have provided for their pets and much more.
This timely and targeted research could prove to be an invaluable tool to help you with your marketing efforts!
Find out how to subscribe to the North American Urban Animal Survey.
Learn more about the National and Regional Summits For Urban Animal Strategies.
Posts
