10 August 2009

Campaign to End 'Cattiness'


National Survey Reveals 'Catty' Stereotypes Amongst Non-Cat Owners

Thought leaders attending the October 2009 National Summit on Urban Animal Strategies are not the only pet industry professionals who have recognized the need to address the status of cats in our society. It seems we need to examine the status of cat owners, too!

A recent study in the USA shed some light on what non-cat owners think about those of us who share our homes and hearts with more than one cat. The survey revealed that much work still needs to be done to change public perceptions of multi-cat owners from 'crazy cat ladies' to simply people who love cats!

ST. LOUIS, July 27 /PRNewswire/ Owning multiple cats is a way of life for millions of Americans. In fact, 71 percent of all domestic cats living in the U.S. reside in multiple cat households. However, while owning more than one cat is the status quo in America today, a new national survey reveals a surprising number of stereotypes still exist about people who own multiple cats.

According to the survey, the majority of non-cat owners have negative perceptions about multiple cat owners and their homes, saying that they would describe people with more than one cat as....

* A homebody (75%),
* Lonely (69%) and
* A "crazy cat lady" (58%).

And, multiple cat owners' homes as....

* Smelly (75%)
* Having furniture and bedding covered in cat hair (85%) and
* Being cluttered (66%).

To help debunk these perceptions and celebrate the millions of multiple cat owners, Tidy Cats brand cat litter launched the "Tidy Cats Campaign to End Cattiness." The campaign includes a national contest in which multiple cat owners can share their stories about their fulfilled lives with their cats to help redefine what it means to be a "cat lady."